multimodal forms of tourism promotional discourse in the age COVID-19

The study aimed at finding out the multimodal forms of tourism promotional discourse promoting hotels in Bali age COVID-19. theory used this is semiotic theory. In addition, descriptive qualitative a method to find advertising, text construction, linguistic aspects, and visual elements hotel advertisements Sanur Kuta areas era implementing new normal with researchers as instruments or tools study. data, then, were analyzed inductively. Based on results study, during implementation New Normal categorized into audiovisual printed advertisements. Text construction marketing covers three namely representational relational textual identity aspects. type system found consists forms, body language. Transcreation after verbal, visual, cultural aspects advertising.